Editor's Pick

Google’s Mobilegeddon as Big a Deal as the Real Thing

By on
Google’s own mobile-friendly version. [By Fr?d?ric Pereira (Own work) [CC BY-SA 3.0], via Wikimedia Commons]

Today?s Internet has decisively gone mobile with this move by Internet giant Google.

While Google is still trying things out with their devices, it?s already established itself when it comes to the Web. This report from Fortune paints a picture of just exactly how big the Internet giant is. Sites dubbed this move the ?Mobilegeddon? because it?s supposed to become the end of all sites as people know it?if they don?t adjust to the changing landscape of mobile internet.

That is also the topic of discussion on Euro News, where, aside from EU?s problems with Russian gas, the over-all reaction to ?Mobilegeddon? is thrust into the spotlight. How will websites react to this? Will it also give other websites?ones who already have mobile friendly versions?a significant boost in search?

Mobilegeddon has arrived

For all mobile sites that were still hoping to have hits after Mobilegeddon happens, there?s a slim chance of that happening.

?Mobilegeddon? was?as the Fortune report explained?the day when Google implemented its newest change. Such a change, the article explained, would provide a significant boost to companies who have already fixed their sites to work nicely when viewed on a mobile device. For others? Well, the picture isn?t as rosy as they would like to think it is.

These companies stand to suffer extensively from the new change, as they stand to lose precious traffic from visitors who frequent their sites especially while on mobile. Google placed their worries at ease, however, as good, high quality content could still save the day for them, in spite of the site not being mobile-friendly.

What Google?s Mobilegeddon truly means

The Euronews report brought us a lot of explanations on the situation in Europe regarding its gas dependencies on rogue Russia and Gazprom, but it gave an explanation about Mobilegeddon and its effects to businesses at the 6:13 mark.

Businesses stand to lose a bigger chunk of their traffic if they fail to conform to the changes implemented by Google. Let?s say that Gazprom?s website doesn?t adhere?that will mean a big chunk of traffic goes from them, and it is a sizeable chunk, as there is a big part of traffic that does go to mobile internet ads.

Going with the Flow

As it goes, Google is yet again catching people unawares with its latest change. Still, what do businesses stand to receive from this? It?s a simple thing; if they want to continue to be able to depend on mobile internet advertisement, it would be good to just follow Google?s lead in making mobile-friendly sites.


Also read:?Things that the Google Play Store can Improve Upon

Photo Credits: Wikimedia Commons

About the author

To Top