Google Ties Up with Ray Ban and Oakley Maker Luxottica for the Future Designs of Glass

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Google signed an agreement with Italian eyewear company Luxottica to assist in designing the future versions of the Glass, according to a Wall Street Journal report. The report came from Luxottica and said that it will help Google build new versions of the wearable tech. There is a theory that the output would be branded under the designer?s brands, like Oakley, Ray ? Ban, Armani, Miu Miu and more.

Google Gets Big Name Backing

The tech giant previously revealed that it would have its own in ? house prescription frames to fit Glass. It was announced to come with a price tag of $225, excluding the lenses. Google?s move to sign a deal with Luxottica means that the tech giant wants some backing from a big name in the optical wear industry. This could help the company prove its critics that the wearable device has a potential to make it in the general consumer market.

Luxottica?s Experience a Key Factor in Google?s Decision


Google and Luxottica have been working on the Glass projects for the past year. However, there was no word on the output of the project or even an idea on what it might look like. A strong signal can be felt by the industry watchers and developer community after Google announced the Glass?s release date for consumer launch.

The tech giant cites Luxottica?s selling experience on eyewear as a key factor in its decision to sign a partnership with the company. Google said that they will collaborate with the eyewear maker on all Glass ? compatible frames. The company also said that it will initially focus on the U.S market.

What to Expect

Ordinary eyewear users could find the integration of Glass into an existing eyewear interesting, which could give Google the chance to finally find success on the product. It could even become a futuristic trend. There will be more details to come on this newly signed partnership, as well as the Glass and its consumer launch before the year ends. Their partnership being announced in public takes the product closer to possibly becoming an ideal wearable for the years to come.

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