Google Glass finally made it to the U.K. last week, two years after its release in the U.S. If you have already bought one, then don?t bring them to the movies. Theaters in the U.K. have already banned the fashion device.
Phil Clapp, chief executive of the Cinema Exhibitor?s Association, told The Independent that ?customers will be requested not to wear these into cinema auditoriums, whether the film is playing or not.? The CEA represents about 90 percent of all U.K. cinema operators.
For obvious reasons, the CEA is concerned that criminal gangs will attempt to record movies to distribute pirated copies.
Though it is unlikely that recorders will be able to capture an entire movie in a single session, gangs now have the ability to merge different video sources and produce pirated copies to sell or upload. The battery of the Google Glass can only last around 45 minutes if continually used for recording.
One cinema chain said they will ask guests to remove the device ?as soon as lights dim.? Another cinema chain Lloyd Webber?s Really Useful Group, which runs 6 cinemas in London, said it planned to ?evaluate the implications, especially with regard to the effect on the cast, creative team and members of the public.?
Meanwhile, Google said to treat the Glass like ?mobile phones.?
?We recommend any cinemas concerned about Glass to treat the device as they treat similar devices like mobile phones: simply ask wearers to turn it off before the film starts,? a spokesperson from Google stated.
?Broadly speaking, we also think it?s best to have direct and first-hand experience with Glass before creating policies around it. The fact that Glass is worn above the eyes and the screen lights up whenever it?s activated makes it a fairly lousy device for recording things secretly,? he added.
The Google Glass is being sold for in the U.K. for ?1,000 and is predicted to sell about a million pieces by the end of year.
Image Source: Google Glass Official Site