Google joins the price war as it drastically dropped the price on Google Drive this week, which undercuts virtually all competitors. The tech giant puts its competitors to shame by offering its online storage of one terabyte for only $9.99 per month. However, there is more to this than just a price war.
Only $1.99 for 100GB
SugarSync offers $55 a month for one terabyte of online storage that can be shared by up to three users. Dropbox, on the other hand, wants $9.99 for its 100GB, while Microsoft?s OneDrive provides annual plans with a minimum of 50GB for $25 a year. All of them are way too expensive than Google?s new $1.99 a month for 100GB. Apple offers $100 a year for 50GB.
Google?s new rates have significantly undercut companies that offer cloud storage for developers, namely Microsoft?s Azure and Amazon?s S3. Most storage startups host their files on these two and the bigger ones probably get discounts for storing extremely large data. Unfortunately for them, Google could win the competition with their low ? cost storage platforms.
Google Sells Low Cost Storage to Fire Up Competition
The company is probably assuming that most users will not utilize the full amount of storage soon. It looks like Google is selling its storage at lower prices to fire up the competition. What could be the reason behind the tech giant?s move? It could be that the company wants to attract more paying users with attractive prices. Another reason could be Google?s plan to fight off competitors in the market.
A Price War
Google Drive is not just about storage. It also welcomes Google productivity apps live and closely link to Gmail, as well as the photo sharing tools that share the same storage. Dropbox is known for its cloud storage and syncing features, while Google Drive is not. Microsoft?s OneDrive is built into Windows 8. The desktop app of Drive works, but not as good as Dropbox.
Many people love Google Drive because of its collaborative productivity apps. This is a feature that Microsoft can face head on with its free online versions of PowerPoint, Word, Excel and OneNote. Obviously, they are more popular than Google?s version of Sheets, Docs and Slides. However, Google has placed itself in a hard ? to ? beat position because it undercuts even the wholesale prices for its online storage.