The biggest names in mobile phone market are struggling with sales. It?s rumored that Apple has halted the production of iPhone 6 and 6 Plus to clear the current inventories of the devices. Fresh reports indicate that HTC and LG Electronics are suffering with the same problem as the sales of HTC 10 and LG G5 have declined at alarming rates.
Although HTC 10 is one of the best smartphones available in the market, the company has failed to produce effective results in terms of sale of the device. HTC 10 is powered by a superior Qualcomm MSM8996 Snapdragon 820 with 4GB of RAM, even the design of the device is quite impressive. Although the company is offering a notable discount on the devices, sales are depressingly low. So, what’s the reason behind the drop in the sales of the device?
One of the biggest reason is its main rival Samsung. Samsung?s Galaxy 7 has attracted the customers like nothing else. It is reported that Samsung has already sold 10 million Galaxy S7 devices this year while HTC is struggling to sell even just one million of their HTC 10 units.
Moreover, HTC has also failed to sell its affordable phone units. The company is expecting to sell a total 14 million mobile phones this year, including the HTC 10. This total is a sharp decline of 27 percent compared to last year?s target of 18 million, reported Trend Force.
Meanwhile, LG Electronics is facing the similar problem as latest flagship LG G5 smartphone failed to generate sales. According to The Korea Times, LG has replaced senior executives in its mobile business division. The company has created a Program Management Office to improve the sales of LG mobile phone. The company has admitted that the G5 sales didn’t meet the company’s expectations.
“The overseas business unit at the mobile division will take a bigger role,” LG said. “The purpose of the realignment was intended to keep LG’s handset business running amid challenging market situations.”
LG G5 is quite similar to HTC 10 in terms of hardware configuration. However, it is fitted with superior 16 megapixel main camera and 8 megapixel front camera. Even these features are not enough to improve the sales of the handset. It is reported that the company will ship over two million units this year that is 800,000 below the company’s expectations.