I don’t want to call this an I-told-ya-so, but this is an open statement to the idiots in the various movie and entertainment media outlets that poured out their lamentations last week, “Oh, no. GTAIV is going to kill Iron Man this weekend!” To the average, level-headed entertainment consumer, this was just clarification of the ignorance of the pundits in the media who tried to say that the gaming industry would kill the movie industry in May. You guys have heard me rant on this before. Here we go again.
Iron Man was expected to make $70M this weekend. It ended up making $100M in the States and $200M worldwide. The runner-up spot went to a movie that made $15.5M (title deserves no mention because people in our demographic didn’t watch it). Iron Man made 650% more than this supposed romantic comedy for guys.
“Iron Man” was the 10th biggest opening of all time and the fourth biggest for a superhero movie. Among nonsequels, it came in behind only the first “Spider-Man,” which premiered with $114.8 million.
Do you know what the first movie in each comic book franchise made? Spider-Man is mentioned above. The Hulk made $62M. Fantastic Four made $56M. X-Men made $54M. All the DC movies made less than $53M. By next week, the movie should be the first movie released in 2008 to make it into the Top 100 and I have confidence that it will pass Superman Returns which is at a cumulative $200M.
My point? If you make a good movie, it doesn’t matter what game comes out on the same day or week. Gamers are going to take three hours away from their controllers to watch your movie. I can’t say the same for the Iron Man game as yet, because it seems to be receiving mixed reviews around the net.
I do believe that the video game industry will eventually (if it has not already) supplant the movie industry in terms of market share, but I do not believe films will go away. The film industry just needs to learn to put more substance on the silver screen. Gamers have to decide whether to spend $60 on a game or take their significant other out on a date (which costs about the same if you only go Mickey D’s value menu). The discerning gamer will gladly do so if they are compelled to do so, but with so much crap having been put out in the last five years, they will be less compelled to do after having been “tricked” into the theater.
Sadly, as with the film and music industry, the game industry is slowly creeping back into that place where they are putting out crapware. My warning to the publishers/developers, remember where you came from and stop playing it safe and putting out garbage.