Frog Fractions 2 has finally been released. This after three years for a sequel to the 2012 flash game Frog Fractions. The discovery was made inside another game that was launched on Steam this month.
— Waypoint (@waypoint) November 15, 2016
The discovery came after a long alternate reality game (ARG). This one saw its creators hide cryptic references to the game using 23 Indie titles. This sent a giant red button that was marked “launch FF2” through the mail. There was a dressed up man in a bee costume. He poses as a ‘beesness analyst’ and hands over a bucket of clues.
It’s a weird story, only one who played the Frog Fractions can truly understand what it means. Actually, it’s just a simple Flash game pertaining to frogs and fractions. This is a free game of Crawford that had very literal hidden depths. This opened up a new and weird world to players who dived into the surface of the pond that was played on. Thus, it only made sense that a sequel would just be as weird. This is why Crawford labored to keep this sequel a complete secret. His Kickstarter was largely written in character in order to hide his true plans for this follow-up per theverge.com.
He wrote in a 2014 crowdfunding session, “Most Kickstarters are very detailed about what you’re paying for, but the nature of this one is that you’re paying for a surprise. It will probably be called something like Lost Kingdom: Reckoning, by Fork Bomb LLC, or Turbo Finance 2015 by Vespenta Holdings.”
And the Deception Worked
Fortunately, his strategy worked. It scored Crawford $72,000 to develop it. Every new release both was and wasn’t a Frog Fractions 2. This was a meme that spawned a subreddit and thousands of tweets coming from individuals who thought they may have found the game hidden in one of the unassuming titles.
In his interview with Waypoint, Crawford said he just planned to sneak Frog Fractions 2 by August 2015. Unfortunately, he missed the deadline. Good thing he got extra funding from TV channel and video game publisher Adult Swim. This allowed him and his small team to
keep their game and complicated ARG going. This made Frog Fractions 2 an awesome but weird late Christmas gift to fans.
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