Foursquare is diversifying, splitting itself into two apps

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Foursquare, the location and social networking mobile app is going to make some drastic changes. The app will soon be separated into two apps. The people at Foursquare Labs Inc. have decided that their app?s usage has been split so significantly, that its features no longer make sense to be in a single app.

Foursquare was launched in 2009, and users mainly know and use the app as a social networking tool, with location features, like being able to find and recommend restaurants, malls, or any places worth visiting. It can also connect with friends and show other friends where the user has ?checked in? at different locations.

The key change for Foursquare right now is that it will split things up to be able to focus on making different parts of the service better. First, Foursquare will be moving the check in capability, and will stop being a social networking app completely. Instead, they will focus on giving users reviews and other information about different restaurants as well as other businesses. The main purpose now of the app will be to help tourists in exploring or navigating unfamiliar areas or to assist the local people in discovering hidden gems within their vicinity.

If those features sound familiar, that?s because they are. Looks like Foursquare is looking to get into the space of Yelp and other similar review apps.

As for the check in and social media functions of Foursquare, it will but put into a totally new application called Swarm. Swarm will be gaining all of the social media functions as well as showing users which friends are nearby.

According to a blog post from the company, the decision to split the app came from conversations with users, where Foursquare found out that people mainly use the app for two reasons, one to discover new places and the other to meet up with friends. This is what they had to say: ?It turns out, each time you open the app, you almost always do just one of those things. At home, you might be searching for a place for dinner. After dinner, you are probably looking to see what friends nearby are up to?.

Photo Source: Foursquare official website

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