The social media networking giant Facebook and WordPress parent company Automattic have become partners, according to latest reports. Both companies have partnered to test and develop new plugins that would facilitative web content for Instant Articles.
Earlier, the social networking giant teamed up with a small number of WordPress users to beta test the plugins. It offered a built-in suite of interactive tools to customize stories for mobile consumption.
Last month, Facebook said that by Apr. 12, Instant Articles can be opened up to all publishers, and it would let anyone to create faster leading and interactive articles on the social network. Although publishers welcomed this move, there was one fly in the ointment. They were concerned about the amateur bloggers regarding the coding skills, which may be necessary to master the formatting, notes ZDNet.
Facebook cited that WordPress is used more than 25 percent of sites on the web.
“The plugin is open source, and we encourage the community to participate in its development to help publishers of all types take full advantage of the fast, native experience of Instant Articles. We will continue to iterate the plugin over the coming weeks and look forward to collaborating with the WordPress community to improve the experience,? said Chris Ackerman, who is Facebook?s engineering partner, in a blog post.
Facebook has been touting Instant Articles in a specially formatted content integrated into News Feed directly from publishers since its launch in last May.
However, there were controversies regarding the program, as publishers questioned the ad revenue sharing between Facebook and those who produce the content.
ZDNet cites that Facebook has put forth two options for publishers. They can either sell ads in their articles and keep the revenue or use Audience Network of Facebook for monetization. Publishers can use tools like ?track article data and traffic through comScore and other analytic tools?, which are allowed by social media.