Facebook had a habit of making unannounced changes to its interface and format that caught users off guard over the past few years. Several of those changes earned the ire of users who felt like they had the rug pulled from under them when they wanted uncluttered functionality.? This includes changing the Facebook Home page through the years without any announcement, and who could forget the time when Facebook tried to shove its Messenger down our throats as a separate application?
This time though, the social media giant recently made a far less unsettling change. And we’ll soon see it in the logo.
In a tweet, Facebook graphic designer Christophe Tauziet unveiled the new illustration with the caption, “Say hello to the new Facebook logo.” He also stated that the logo will appear “soon,” but did not elaborate.
The most noticeable alteration is the ‘a’ changing from a double-storey to a single-storey version. The edges are of the text are sharper and there is a noticeable increase in width. The ‘b’ now has a terminal stem and resembles fonts used in popular word applications.
Here is the official statement from Facebook’s creative director Josh Higgins given to the Entrepreneur:
“When Facebook?s logo was first created in 2005, the company was just getting started and we wanted the logo to feel grown up and to be taken seriously. Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable. While we explored many directions, ultimately we decided that we only needed an update, and not a full redesign. We worked with Eric Olson ? whose typeface Klavika was used in the original logo ? and developed a custom typeface to reflect where we are now and where we are headed.”
While the changes are barely noticeable, Facebook intends to reach the ever increasing demographics of smartphone and tablet usage all around the world as there are still 4.4 billion people who are unconnected. It currently has 1.4 billion monthly users.
The revision applies only to where the entire Facebook logo appears such as on the main Facebook page, in campus and corporate signage and with its major affiliates.
While this subtle and quiet change did not receive as much animosity as Facebook’s previous revamps, fans are already on opposite sides on the fence when it comes to the new logo.
Yahoo Finance India shared some of these feedbacks. @pasql had this to say over Twitter: “I didn’t think somebody could strip more personality out of Facebook. Amazing Feat.”
But users like @cezkid had more positive reactions towards the revision: “I liked how the double-storey ‘a’ lined with the ‘f’… but the notable changes to ‘a’ ‘b’ give more balance. Overall.”