Social media giant Facebook recently announced that it will be launching a new ?Donate? feature on its mobile app?s News Feed. It will allow users to make a donation to the International Medical Corps (IMC) to support its response teams on the ground of the destructive earthquake that affected Nepal and neighboring regions.
Facebook partners with the International Medical Corps
The social networking site is encouraging its members to donate to the emergency response teams deployed to areas near the 7.8-magnitude earthquake that struck the South Asian nation over the weekend. On Monday, Facebook said that it will match every dollar, up to $2 million, contributed via its donation widget to the IMC.
Nancy A. Aossey, President & CEO of International Medical Corps mentioned in a news release, “Facebook’s unparalleled global network will be critical in providing lifesaving support for survivors of the devastating earthquake in Nepal. We are extremely grateful for Facebook’s Donate feature which will raise funds to help International Medical Corps’ first responders reach more survivors of this catastrophic disaster with medical care and supplies.”
The Menlo Park-based company clarified that 100 percent of donations made through this fundraising feature will go directly to the groups humanitarian effort. Facebook also said that it will donate its matching funds to a several local relief organizations.
Tech tools to help with disaster relief
The devastating earthquake that has ravaged Nepal and neighboring populations in Bangladesh and India has resulted to more than 4,000 deaths as of Monday afternoon, according to the Huffington Post. The death toll is rising and many are still missing.
Facebook?s new feature in response to this disaster has begun appearing on users? News Feed on Monday. Upon roll out, they will see a new banner message at the top of their News Feed with a big ?donate? button. Tapping on that button will take users to a payments page where they can donate an amount of their choice.
This is the second strategy laid by the social network to aid Nepal earthquake victims. On Saturday, Facebook launched its Safety Check tool that identifies users based on their location and alerts them if they are in an affected area.
Photo Credit: ?Facebook Newsroom