Facebook Live Audio was announced recently. Reps from the social media giant said that they expect the app?s new feature to be the next viral online trend this upcoming 2017.
After launching in 2004, Facebook?s app and interface have constantly been updated. This has made Mark Zuckerberg?s creation arguably today?s biggest online network. According to Statista, it reportedly has 1.79 billion monthly active users as of the third quarter of 2016.
Learning from Facebook Live 360
Months ago, the company introduced Facebook Live 360. It offered users worldwide with the ability to record panoramic videos and share them in real time.
However, the company allegedly received a lot of mixed reviews about their live video feature. Several users were supposedly too iffy to be physically seen. Some professionals, such as publishers, also pointed out that audio recordings are more important. ?
There was also technical-related feedback about Live 360. This included how the feature allegedly only worked well for those with exceptionally high internet connectivity.
Facebook Live Audio
The video features? mixed reviews led to the spin-off called Facebook Live Audio. It is similar to podcasts shared with audiences – without having to show your face.
While it is called ?live,? one will also have more flexible broadcasting options for their voice recordings.
In the official announcement about its release, the company said that Facebook Live Audio will be available early 2017.
Reps also shared the developers? next steps. ?Over the next few weeks, we?ll be testing Live Audio with several partners,? the statement read. BBC World Service, LBC, Harper Collins, and several authors will reportedly be the first ones to try out the service.
Related: Facebook News & Updates: Giant Social Media Network Stepping Up On Irresponsible Journalism
Monetizing the live service
As per Marketplace, publishers were allegedly unable to monetize the live video service.
?Live streaming has been a bit of a tough sell for a lot of traditional publishers,? a rep said. ?You can’t assume that enough people will be watching all at the same time.?
Creators hope that the case will be different with Facebook Live Audio?s. It is simpler and is similar to viral Facebook posts that can be easily uploaded and disseminated. The broadcasting options also make it more attractive for publishers.
For updates about Facebook Live Audio, keep following TheBitBag.