Facebook has posted an article, supposedly intended for marketers. However, soccer fans would be able to relate or even find delight in the fact that they comprise half of the site?s users. This means that out of the network?s 1.2 billion users, over 500 million are devotees of the game. The social media giant defined a soccer fan as someone who has liked a soccer team or player.
The post is relevant to the upcoming FIFA World Cups that fans around the world have been highly anticipating. The event is just a few weeks away and will kick off in Brazil, the heartland of soccer. With hundreds of millions of soccer fans going around Facebook for updates, users should get used to having their news feeds flooded with soccer updates and rants.
World?s Biggest Stadium
Facebook called itself the ?biggest stadium in the world? in its post, saying that nearly 49 million people in the U.S alone are soccer fans. It only means that U.S comes only second to Brazil, which nearly has 54 million soccer aficionados. According to the social media giant, soccer fans are usually younger and would post more to the social network than the average person.
Its stats reveal that soccer fans send 1.9 more messages, upload 1.7 more videos, post 1.8 more updates, post 1.7 more photos, and make 1.7 more comments. In fact, U.S fans have posted 16.8 million actions on the social media related to the soccer match in March.
A Tip to Facebook Marketers
Facebook gave marketers tips on how they can be successful using the social network during the much ? awaited world football games and such. This includes reaching people who are most likely engaged with the event like football fans, as well as targeting specific groups, giving them special offers on food and supplies, and posting video ads to attract customers.
Facebook is not the only social network where soccer fans gather. Twitter has broken a tweet ? per ? second record for sports, with 13, 684 tweets ? per ? second during a Champions League match between Chelsea and Barcelona. This figure has beaten the football Super Bowl record of 12, 233 tweets ? per ? second.