Internet is an extremely complicated thing. Before search engines like Google, Bing or Yahoo were around, finding things were extremely tedious. If you were only to find your stuff with only relying on URLs, even with the fastest internet, the experience won?t be very satisfactory (at least, from the modern day?s point of view).
When Google came out and became the most popular search engine on the internet, it became a household item and the word even became a verb. It?s pretty easy to tell that Google is THE most popular and most visited website in the U.S, even without verifying the figures. This possibly makes Google one of the richest companies in the world.
However, Google search is not without its flaws and Gabriel Weinberg perfectly knows this. Google tracks your searches and it returns results based on your previous searches, location or other information that may affect the final result of the query. This is where his idea to form ?DuckDuckGo? came.
DuckDuckGo is the search engine that doesn?t track you. It doesn?t do the same biased search result that Google search does. The bigger picture is, it doesn?t store any of your search data at all. Most people search the internet for personal purposes. You can notice that the ads that show up on your browser (Ads by Google) are those things related to what you have searched. In case of a hack, this could definitely be a threat to your personal privacy. Anybody with the skills could easily track each and every move you make on the internet, and use it against you.
DuckDuckGo, on the other hand, uses a standard encryption process for your search.? It only targets ads based on your ?current? search, not those that you?ve searched ages ago.
With all the technicalities put aside, DuckDuckGo is one search engine that values everybody?s privacy. It will never gather information from the user, like what Google does, to pop up adverts, which has a significance to a search that has been made in the past, and even making more expensive items ?appear first if the user is “rich”.
Even if Google tries to rip off some of DuckDuckGo?s features, people will be thinking twice about leaving the service, because the main purpose of this search engine is the user?s privacy. In a recent WWDC event, Apple gave DuckDuckGo a lot of boost presence and they even plan to integrate it to become a native part of Safari. It will also be an optional thing on Yosemite and iOS 8.
Image Source: DuckDuckGo