Dropbox has been aggressively looking to expand their services and various offerings. In the last 18 months alone, the company has acquired various other companies that include e-readers, photo tools, and a Craigslist style marketplace. Now the acquisition spree continues with the addition of the popular iOS cloud photo service Loom as well as the lightweight, document collaboration application Hackpad. This comes only a few days after Dropbox revealed its first dedicated photo management and sharing application called Carousel.
Loom is a cloud photo storage and sync service that is popular with iOS users as it is available for the iPhone, iPad and Mac, although it also has a web feature available. According to Loom?s official blog, since Loom will be joining Dropbox, they will no longer be accepting new enrollees to their existing service and that current users will be able to use their services until May 16, 2014.
Existing users shouldn?t be worried though, as Loom will do whatever it takes to make the transition as smooth as possible. There will be an option to export your data directly to Dropbox without having to worry about any interruption in the service. A follow up email will then be sent out containing more details and instructions. Storage space from current Loom and Dropbox will stay the same, but it looks like the total storage space is kept the same and won?t be increased with the merger. Paying users will receive the same quota for Carousel/Dropbox for free for a year.
Loom co-founder Jan Senderek said that the decision didn?t come easy but made sense:
We know this is a big deal. This decision was made with great care. We have worked hard on our product and feel that our vision aligns perfectly with Dropbox?s vision for Carousel. Dropbox has invested the past seven years focusing on building a secure home for your files. And now with Carousel comes a home for your photos and videos as well. We share the common goal of crafting a high quality product, always putting users? needs first. After spending some serious time investigating if this was the right move for us, we realized that Dropbox has solved many problems around scaling infrastructure and at Dropbox, the Loom team will be able to focus entirely on building great features with a fantastic user experience. We are enthusiastic about being able to contribute our ground level perspective to help craft a beautiful experience for our users. And at the end of the day, that?s what matters most to us.
Dropbox also acquired Hackpad, a collaborative documents service that was a favorite for taking notes at various events due to its ease of use and real time aspects. This is in line with Dropbox?s larger plans to move into online collaboration as it has also acquired other services that are related to this.
Photo source: Loom official blog