The San Francisco based gaming company, Glu Mobile, whose popular gaming titles include Deer Hunter and the Eternity Warriors series, has announced that they will be acquiring fellow game developer and publisher, PlayFirst, who are most notably known for the popular Diner Dash games.
The acquisition will have Glu pay for 3 million shares of the company?s common stock which approximates to about $12 million as well as take on PlayFirst?s debt which is at $3.55 million. The acquisition is scheduled to be finalized by the end of May with PlayFirst operating on a standalone basis and directly reporting to Glu?s President of Studios, Matt Richetti.
Known mainly for the Diner Dash franchise, PlayFirst is a developer and publisher of other numerous casual game titles across different platforms like Windows PC, Mac, iPhone, iPad, Facebook, Wii, Nintendo DS, and Xbox. The next game in line with the Diner Dash franchise is scheduled to launch worldwide in Q4 of 2014, and it will be a free to play mobile game. New free to play versions for both the Wedding Dash and Cooking Dash series are scheduled for release in 2015.
Glu CEO, Niccolo de Masi, said in a statement that: ?PlayFirst brings to Glu one of the largest casual gaming brands of all time, as well as the studio-DNA to take Glu’s casual portfolio to ever greater heights?. He also added that: ?We are delighted to add PlayFirst to the Glu family and look forward to the launch of a free-to-play Diner Dash mobile game in Q4 2014.?
Glu is committed to realigning its workload towards having centralized ?games as a service? functions and this acquisition of PlayFirst should align well with their goals. De Masi stated that: “Glu continues to search for globally-recognized IP that can be reinvigorated by leveraging our global studio and publishing organizations”.
This acquisition seems like a win for both parties as Glu gets the necessary boost in audience as well as the popularity of the casual game series while PlayFirst gets help in terms of their debt and could also get a reinvigorated approach to their games.
Photo Source: PlayFirst official website