When the fans start to criticize your pre-order promotion, it is better to completely halt that promotion.
And that is what Square Enix did for their preorder gimmick for Deus Ex: Mankind Divided when fans threw a lot of negative feedbacks on how the gimmick was made. The Augment your Pre-order promotion provides players with pre-order bonuses if there are specific number of players that will pre-order the game, the more people who will pre-order, the more content will be unlocked. Unfortunately all the fans of the game are not happy with that kind of idea and they brought it to the social media to express their disappointment. And Square Enix finally gave in and cancelled the pre-order gimmick.
Square Enix has made an official statement in regards to the pre-order promo fiasco:
“At both Square Enix and Eidos-Montreal, we’ve been listening to everything you’ve had to say about the Augment Your Pre-Order program. When it was first conceived, we wanted the program to give you more choice about what you received in terms of pre-order incentives – because we’ve seen in the past that when we choose those packages ourselves, and split them across regions, it has caused frustration. We quickly noticed that this approach created even more frustration than before, resulting in a resounding amount of negative feedback.
“We’ve spent a lot of time reading through all of your comments, working to understand how we can try to make thing right for you. After much though and reflection, we decided to close down the program and make all of the incentive content available to anyone who pre-orders Deus Ex: Mankind Divided or purchases a Day 1 edition of the game. Additionally, the release date will no longer be changed in accordance with the pre-order numbers, and everyone will gain access to the game on February 23, 2016.”
Deus Ex: Mankind Divided will be available for the PlayStation 4, Xbox One and PC on February 23, 2016.