Could AMD’s new chipset, Beema, get them back in the game?

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AMD has just launched their new, low powered APUs called Beema and the new parts are significantly more efficient than the Kabini products. Aside from the improved efficiency, these new chips also have some additional features, but the concept is the same, there will still be up to four low power CPU cores.

The company is claiming that their new processor will have a 2X advantage in performance per watt compared to other competing processors. The new chips are said to offer a 50% improvement in clock speeds at nearly half of the TDP (thermal design point) of the previous generation, Kabini. In short, not only is it going to be faster, it is also going to be efficient.

The Beema has four different SKUs, two A series products and two E series products.

The E1-6010, the slowest of the group, has two CPU cores clocked at 1.35GHz, a 10W TDP and comes with Radeon R2 graphics clocked at 350MHz. The other E series product is called the E2-6110, a 15W quad core that is clocked at 1.5GHz and comes with Radeon R2 graphics that are clocked at up to 500MHz.

For the A series lineup, both A4-6210 and the A6-6310 have quad core 15W parts. The A4-6210 is clocked at 1.8GHz and sports R3 graphics clocked at 600MHz. The flagship though, is the A6-6310 which is clocked at 2.4GHz with R4 graphics that can be clocked up to 800MHz. It also supports DDR3L-1866 memory.

Specifications aside, AMD is known for their efficiency and to increase the efficiency of their new products, they mentioned that there is a 19% leakage reduction in the CPU department and a 38% reduction in the GPU. To add to this, AMD has also tweaked their thermal monitoring by taking more temperature readings on both the core and the package. This tweak allows designers to unlock higher frequencies, especially in boost mode like when starting up applications.

AMD has made some benchmarks to prove a point with their chips beating out current Intel counterparts. These new chips could bring AMD back in the running as they also have another advantage over Intel. Intel needs two architectures to cover the market (Haswell and Bay Trail), while AMD relies on only one. The icing on the cake is that it has better pricing too. AMD has staked their claim to be a contender. We?ll have to wait and see how that plays out.

Photo Source: AMD official website

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