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CES Goes Back To Its Roots And Offers 13,000 Square Feet Of Gaming

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I’ve been attending the CES since the early 90’s. It used to be the place to go to get all of your video game info and it occurred twice a year; once in the Summer and once in the Winter. The Summer Chicago show was the last one to showcase video games before the switch to E3. We didn’t even know what E3 was until publishers were saying, “No Chicago CES because of the move to E3.” In the years after, CES went from literally no games to slowly adding games back to the roster. I’m happy to report that this January, 13,000 square feet of show floor will be dedicated to video games. Microsoft and Sony will both have a presence and so will many other publishers. It’s great to have two gaming shows to look forward to again. Full press release after the jump.

2010 CES GAMING SHOWCASE TO INCREASE BY MORE THAN 50 PERCENT
PC Gaming Alliance and Lego Universe to Showcase the Latest in Gaming
Technologies at 2010 CES

Arlington, Va., October 26, 2009 – The 2010 International CES ®, the world’s
largest consumer technology tradeshow, will feature the latest in gaming
hardware and software in the largest Gaming Showcase in CES history. The
Gaming Showcase will feature advancements in online gaming and
gaming-related product debuts all in one centralized location. The
International CES returns to Las Vegas January 7-10, 2010.

The latest gaming technology will be prominently showcased across more than 13,000
square feet of exhibit space, up more than 50 percent over last year’s display.
Located in the North Hall of the Las Vegas Convention Center, the Gaming Showcase
will feature gaming hardware and software – from online PC and HD gaming, plasma
HDTV to surround sound and power conditioning hardware.

“We are thrilled to add the PC Gaming Alliance and Lego Universe to the 2010 Gaming
Showcase, allowing 2010 CES attendees to experience cutting-edge products changing
the gaming market,” said Karen Chupka, senior vice president, events and
conferences, CEA. “CES is the global hub for the latest gaming trends.”

Major gaming exhibitors at CES include: D-Box, DDR (Dance, Dance Revolution),
Guillemot, Iron Will Creations, Microsoft – Games for Windows and Tritton. Microsoft
and Sony will also feature the latest gaming developments in their respective
booths. The video game market will generate approximately $23 billion in revenue in
2009. Gaming software continues to lead the way, with projected revenue increasing
10 percent this year.

For more news about the 2010 International CES before, during and after the show,
including the Gaming Showcase, exhibitor information, conference sessions and
TechZones, visit www.CESweb.org . Journalists are encouraged to arrive in Las Vegas
by Tuesday, January 5, to take advantage of all the CES press events, including CES
Unveiled from 4-7 p.m. on January 5.

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