CES 2017 News: Google Launches Augmented Reality App For BMW Cars, Gap Clothing

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Will BMW showrooms and GAP stores become a thing of the past with Google’s new augmented reality app?

CES 2017 news reports have come out about the different innovations released at the Las Vegas event. One project that is generating a lot of buzz is BMW cars and GAP clothing’s Google’s Augmented Reality app.

The application is said to be the tech giant’s most ambitious virtual reality venture. With it, shoppers can realistically check on things they plan to buy without having to leave their houses.

Google’s big news at CES 2017

The Alphabet Inc. division unveiled the two new retail partnerships last Wednesday.

Project Tango helped deploy the 3D-scanning collaborations. It is a technology that utilizes the cameras and sensors of different mobile devices. Digital images are then overlaid in physical space.

Bloomberg likened Google’s Augmented Reality app to how Pokemon GO creatures can be found in the real world.


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Virtual BMW showrooms

IDC analyst Chris Chute specifically expounded on the partnership between Google and BMW cars. According to him, the virtual reality component of car dealerships is expected to be a “longer-term and more profitable” project.

Automobile manufacturers are supposedly very keen about trying new ways to reach buyers. Many are open to making sales without requiring too many visits to car showrooms. The app being tested by Google and BMW allows selected vehicles to be displayed on a smartphone screen. Interested buyers can then take a “virtual tour” around the high-definition, superimposed vehicle.

Users can even “step inside” the vehicle, push buttons, and turn on the radio and lights. Furthermore, the shopper can easily tweak design details such as colors, types of trims, and wheels.

Related: CES 2017: Biggest Trends In Tech To Watch Out For

The next big thing this 2017

Meanwhile, as for the mobile app for Gap, shoppers can try on different pieces of clothing via a 3D digital avatar. This will look more realistic compared to just superimposing clothes on top of flat images.

Other details revealed at the CES indicated that Google plans to go all out with this new technology. People expect the company to fuse its mapping capabilities with its core competencies in e-commerce.

Aside from Google’s endeavors, there have been rapid developments in virtual and augmented reality over the past years. Analysts are anticipating that the retail industry will be among the largest beneficiaries of these innovations. A study from IDC predicted that the market for these projects will grow to $162 billion in 2020. This is from the estimated $5.2 billion market recorded in 2015.

Also Read: Which Is The Best VR Headset Of 2016?

For more CES 2017 news updates, keep following TheBitBag.

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