CeBIT in Germany: Apple, Sony and other Tech Giants Rule

By on
A file photo of a CeBIT exhibit with German Chancellor Merkel in attendance.
A file photo of a CeBIT exhibit with German Chancellor Merkel in attendance.

A file photo of a CeBIT exhibit with German Chancellor Merkel in attendance.

The CeBIT is currently underway after being officially opened by no less than German Chancellor Angela Merkel. With its current theme, ?d!conomy?, this year?s exhibit is focused on digitization and its impact on business and society.

The Largest Event in Technology

It is now the world?s biggest technology event in history, with 260,000 square meters of exhibitions participating in the event. The CeBIT is the size of the MWC and the CES put together. The expected turnout per day is at 200,000 visitors, mostly comprising members of the world?s business community.

Aside from Chancellor Merkel, this year?s foreign guest of honor is Chinese Vice Premier Ma Kai. He leads a contingent of over 600 Chinese companies to its massive Chinese Central Pavilion.

Another noted individual in the technology world, albeit with notoriety, is NSA whistleblower Edward Snowden, would be interviewed virtually by journalist Glenn Greenwald.

The Topics to be discussed

The loudest buzz in the event is all about Industry 4.0 or the so-called fourth industrial revolution. If during the first industrial revolution the mainstay is the steam engine, in Industry 4.0, it is all about the Internet of Things. This concept involves the connectivity of everything, networked through the Internet. This redevelopment would cover all aspects of the economy.

The Increasing Personalization of Technology

In another development during the CeBIT, highlighted by the increasing use of wearable devices, is the increase in risk and threat of security breaches in the workplace as more and more individuals use them in their everyday lives. With Apple?s new iWatch and Samsung?s Gear, as well as Google Glass, becoming part of an individual?s everyday wear, much like the mobile phone in the early ?90?s, the increased risk of security breaches have become a major issue.

This also cuts both ways, as the increased number of wearable technology, which carry simplified functionality of a mobile device, is also vulnerable to breaches, allowing identity theft and other personal data to be easily obtained from an unknowing individual.

The exhibition will run from March 16 to 20, 2015 at the Hannover Exhibition Grounds. The gates open at 9:00 am and remain open until 6:00 pm. Tickets are available at the gate.

Image provided by Creative Commons contributor Mark Hillary

About the author

To Top