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Candy Crush Saga Developer Trademarks the Word ‘Candy’

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The US Patent and Trademark Office granted the trademark claim of, maker of the hit mobile game ?Candy Crush Saga,? for the word “candy.”

This is indeed sweet news for the developer of the hit mobile game.

The patent applies to recording, transmission or reproduction of sound and images. It also concerns various media, computing devices, and even clothing and educational services. Now that?s sour news for other developers whose apps include the word ?candy? in their names.?


Apparently, King had sought a trademark for the word ?candy? as early as February 6, 2013.

Because of the approval of the patent, developers of other apps with the word “candy” received emails from Apple on behalf of King. They were asked to remove their apps or prove their games do not infringe on King’s new trademark.


?Lots of devs are frustrated ?cause it seems so ridiculous,? Benny Hsu, the maker of All Candy Casino Slots ? Jewel Craze Connect: Big Blast Mania Land, said.

Hsu said that although his game had no similarities with King?s, they were targeted by King, among other ?candy? games.

An article on Mashable?said that the emails the developers have received were in line with Apple’s protocol.

It said Apple automatically sends out emails asking the two parties to connect when a claim is filed.

“Such emails, therefore don’t necessarily mean the tech giant is working alongside King; it’s simply the protocol that takes place when a user files a claim against another developer,” it said.
Some representatives of released an official statement regarding the matter through GMA News Online:

“We have trademarked the word ‘CANDY’ in the EU, as our IP is constantly being infringed and we have to enforce our rights and to protect our players from confusion. We don’t enforce against all uses of CANDY ? some are legitimate and of course, we would not ask App developers who use the term legitimately to stop doing so.

The particular App in this instance was called ‘Candy Casino Slots ? Jewels Craze Connect: Big Blast Mania Land’, but its icon in the App store just says ‘Candy Slots’, focusing heavily on our trademark. As well as infringing our and other developer’s IP, use of keywords like this as an App name is also a clear breach of Apple’s terms of use. ?We believe this App name was a calculated attempt to use other companies? IP to enhance its own games, through means such as search rankings.”


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