Mobile Gaming

Candy Crush Bought By Activision Blizzard For $5.9 Billion: What Will Happen Next?

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And out of nowhere like a plot twist in films, Activision Blizzard will be purchasing the creator of Candy Crush.

King Digital Entertainment, the developers of the popular mobile game Candy Crush Saga will be acquired by Activision Blizzard; the publishers of World of Warcraft and the Call of Duty series with a deal that is worth $5.9 billion. Activision Blizzard will acquire all the shares of King for $18 per share, however the deal is still on approval by the shareholders of King, so there is no final word yet if both parties have approved on the conditions.

Activision Blizzard believed that with the top performance of Candy Crush Saga in the mobile market will help boost its position in the gaming industry thanks for its high performance portfolio of games. Activision Blizzard has a large portfolio of games since its merge in 2007, these games include Call of Duty, Guitar Hero, Skylanders, Diablo and Destiny, with the plans of acquiring King Digital Entertainment; they are now expanding outside the console and PC market.

Activision Blizzard CEO Bobby Kotick said in a statement:

?The combined revenues and profits solidify our position as the largest, most profitable standalone company in interactive entertainment. With a combined global network of more than half a billion monthly active users, our potential to reach audiences around the world on the device of their choosing enables us to deliver great games to even bigger audiences than ever before.?

King CEO Riccardo Zacconi also shared his side:

?We will combine our expertise in mobile and free-to-play with Activision Blizzard?s world-class brands and proven track record of building and sustaining the most successful franchises, to bring the best games in the world to millions of players worldwide. We have two teams that, together, will have an amazing footprint, innovative technology, and leadership across platforms, and unique, established IPs to delight one of the largest networks of players in the world.?

 

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