The game never stood a chance to show it potential in the MMO world.
The planned multiplayer online shooter game based on Gearbox?s popular FPS/RPG hybrid was announced that it was cancelled. Borderlands Online that was aimed for the Asia market was supposed to be a free-to-play game that will debut in China was eventually canned by Gearbox Software along with its developer 2K China shutting down.
2K China Studio was based in Shanghai with 150 employees working on the Borderlands Online project, the reason on the closure was due to parent publisher Take-Two Interactive decision that the game would not yield a favorable return. A spokesperson explained the situation during an interview from Gameindustry.biz “We are excited about the opportunities to expand our business in Asia, and we remain committed to delivering triple-A offerings for that region. At this time, we can confirm that we are closing 2K China. We determined that the additional time required to finish current projects at the studio, particularly Borderlands Online, would not yield a favorable return on investment.”
However the Take-Two Interactive spokesperson also added that ?The closure of 2K China does not affect the company’s office in Singapore, the testing group in Chengdu, or the NBA 2K Online team (which is also based in Shanghai)? We are working with affected staff to identify other opportunities within the company where possible?.
Take-Two also noted that the news on the shutdown of 2K China will not affect their launch for Civilization Online, which is scheduled to release in South Korea during the fiscal year. Meanwhile, the company reported its latest earnings where with GAAP net revenue, they managed to earn a 175% increase from last year?s net revenue (from $54.7 million to $347 million). A new Borderlands game is currently in the works at Gearbox Software that is aimed for ?next-gen?.