Looks like the popular lootfest first person shooter will be hitting the silver screen.
Video games turning into movies have left a bad taste to some moviegoers, as most of these movies turned out to be horrible or just mediocre. But that does not stop Gearbox Software from landing a deal with Arad Productions; which is owned by father and son Avi and Ari Arad, who are responsible for bringing successful movie adaptations of Marvel comic book superheros like Iron Man, the X-Men and Spider-Man.
In an interview with GameIndustry.biz, Gearbox CEO Randy Pitchford stated that “I’ve got these brands – Borderlands for example – but I worry that we’ve reached a ceiling with how many folks that we can reach in the video games [space]. I think there’s a lot more people out there that would be excited about such a premise if they only knew it existed. And so the question is how do we reach people outside of the folks who we’re already talking to in the video game space?”
In regards to the said partnership with Arad Productions, Pitchford was quite positive with it and said this during the interview:
“It’s no secret we did a deal with Lionsgate and Arad Productions to have a Borderlands film made. That’s really an interesting angle. We’ll see what happens there. I’ll tell you, I trust those guys a lot. Ari and Avi Arad are great. And Ari really wants to be the guy to figure out how to make good video game movies… There are? a lot of guys in video games who feel it’s a big risk to see a film made because so far there haven’t been great examples of great video game films,” he continues. “And fortunately, the Arads figured it out when Avi was doing Marvel and did Spider-Man and Iron Man and X-Men; he figured out how to make comic book movies that are really fun and do right by the franchises that are really engaging and entertaining for large audiences. That gives me a lot of hope that working with them we can figure out a good film.”
Gearbox is currently developing the fourth Borderlands game that will be the third on its main series.