BlackBerry will not manufacture the well-received ?BlackBerry Classic? smartphone anymore. Once the stocks run out, this device will not be sold officially even if there?s demand.
BlackBerry?s?official blog post says the following: ?To keep innovating and advancing our portfolio, we are updating our smartphone lineup with state of the art devices. As part of this, and after many successful years in the market, we will no longer manufacture BlackBerry Classic.?
The BlackBerry Classic was introduced in December 2014 with both physical QWERTY keyboard and touchscreen capabilities onboard. Even though, the Canadian tech giant has moved on to Android OS with the Priv, the Classic runs BB 10 out of the box.
The exterior design of the Classic resembles the old ?BlackBerry Bold? smartphone. The Bold was one of the most successful phones of BlackBerry, which was sold sometime between May 2008 and November 2011.
It is a known fact that BlackBerry?s?sales numbers have not been impressive for a long time now. Owing to this fact, the Canadian tech giant bit the bullet and opted to run its devices on Google?s Android OS, instead of the proprietary BB 10.
Even though, the company banked on the Android-powered BlackBerry Priv, past reports suggested that the handset?s sales figures are quite depressing. To top it off, baseless rumors about BlackBerry closing down the hardware unit keep cropping up from time to time.
Moving on to future lineup, BlackBerry?s latest blog post says state of the art devices are gearing up for release. The expectation is that the company will be concentrating more on Android-based devices, and less of BB 10. Rumor has it that there could be a successor to the slider keyboard clad BlackBerry Priv.
In any case, the Canadian tech titan will continue to support BlackBerry 10 with timely software updates. The BlackBerry 10.3.3 will reportedly be rolled out next month, followed by another update targeting 2017.
It is worth noting that even though the BlackBerry Classic is gone, the Passport and Leap are available for purchase in the official store.