Blackberry ? BBM Protected ? Renews Focus on Business Customers. Adds BBM Encryption To Entice Government and Big Biz.
Blackberry recently announced that they are featuring a new BBM messaging system ? BBM Protected – that will incorporate encryption software. This move, they add, will show their core customers ? big business and government agencies ? that they are the messaging tool and device to meet their security and confidentiality needs.
The new BBM messaging system, called ?BBM Protected?, is a secure messaging tool for enterprises, that is included in the eBBM suite, and is now available for Blackberry users. The BBM app is a widely used instant messaging service, used by Blackberry device owners, that is managed by Blackberry’s Enterprise Servers.
The announcement is a much needed ?push? for Blackberry, as it is struggling to keep up with the competition in the smartphone / messaging industry. The market is currently dominated by iOS devices made by Apple (iPhone 5s, 5c), and Android handsets that are powered by Google, and made by Samsung (Galaxy S5 etc.), LG, HTC, Huawei, and other Android device manufacturers.
This move toward?a niche market that values security and confidentiality, over multi-functional messaging systems, signals a shift away from the general consumer market, and a focus on its perceived core customers ? mainly government agencies and big corporations that are heavily regulated.
BBM Protected is a system software that is geared to entice this target market, and re-establish their hold and dominance in regulated fields such as law firms, banks, health and pharmaceutical companies, security outfits, and government agencies.
Blackberry seems confident enough to claim, that the BBM Protected software guarantees that their mobile Instant Messaging service, is protected to the maximum level.
Jeffrey Gadway, BBM’s head of product and brand marketing, claims that ? Security-conscious organizations are caught between a rock and a hard place today when it comes to secure IM….. Many consumer IM apps don’t meet the security needs of IT while the enterprise IM apps deployed by IT leave end users seeking more utility and a better mobile experience. No secure IM apps have managed to meet the needs of both IT and end users – until now.?
It seems like such an exaggerated declaration, but Blackberry backs it by explaining that the BBM Protected encryption is done when the message is between the sender and the receiver, utilizing a computer security standard used by the United Sates government in cryptographic systems. Blackberry adds that BBM is the only mobile IM system that uses the accredited and validated cryptographic library, known as FIPS 140-2.
The BBM Protected service is currently available for Blackberry smartphones that operate the Blackberry 6+ and Blackberry 10 OS.
For more features on Blackberry and the BBM, do read our previous reports on:
Image Source: Facebook – BBM