The latest smartphone from BlackBerry is having a new theme that involves around privacy.
We previously mentioned about BlackBerry releasing an Android smartphone, which was dubbed as Venice. Now it is officially been announced with a new name that promises a new approach to their consumers. PRIV by BlackBerry will focus more on privilege and privacy as BlackBerry ensures that their commitment in providing confidence where privacy and productivity comes first. They also put up a special microsite explaining their new campaign for PRIV.
?With PRIV, our commitment is to continue to provide confidence that your privacy and productivity come first. In today?s hectic world where cyber threats are real for everyone, BlackBerry is making sure that our products invoke this mantra that your privacy is your privilege.
PRIV will be the solution for smartphone users who are learning daily of the lack of privacy they have on their current devices. PRIV will be the answer for former BlackBerry users who miss the physical keyboard but needed apps. And, we?re responding to current ? and prospective ? BlackBerry users who need it all: choice, innovation, security, privacy and productivity.?
Though it may condone the massive leakage about their newest Android phone, BlackBerry made use of the opportunity to create a campaign about privacy and productivity. Prior to the new reveal of the campaign, BlackBerry?s CEO and executive chairman John Chen also has confirmed about the alleged leaked info. This is what he said in regards to the leak:
“Today, I am confirming our plans to launch Priv, an Android device named after BlackBerry’s heritage and core mission of protecting our customers’ privacy,” he said. “Priv combines the best of BlackBerry security and productivity with the expansive mobile application ecosystem available on the Android platform.”
The Priv has been leaking all over the Internet, where it was formerly known as the “BlackBerry Venice.”
PRIV will be boasting a 5.4- or 5.6-inch 1440p display, Snapdragon 808 processor, 3GB of RAM, 32GB of storage, an 18MP rear camera, and 5MP front camera. It will still have its trademark hardware keyboard, which slides out vertically from the bottom and would possibly run on Android Lollipop.
Hopefully PRIV by BlackBerry would be available on November, the same as the leaked sources have hinted and could be having a $599 price tag.