It?s early, but Target is beginning to feel the rush of an incredible number of consumers coming to their stores. In an attempt to make things better during the holiday season, the store announced they will start their Black Friday sale on the afternoon of Thanksgiving. Target is not the only one who will open its doors at 6PM on Thanksgiving day. Walmart also announced they will be open on the same time, just like they did last year.
Unfortunately, other establishments chose not to join the festivities as Mall of America made an advance announcement that they will not be open during those days. Joining the establishment is Office Depot ditching the schedule and choosing to stay closed. Meanwhile, Toys r Us, Macy?s and Kohl?s said they will be open on Thanksgiving day, but with no details on what time they will open during the day.
Walmart has long anticipated the surge of people coming to the store as early as Thanksgiving for the Black Friday sale. Chief merchandising officer at Walmart U.S Steve Bratspies said ?We really pride ourselves on not being the retailer who advertises a great price but then only has a few available for the customers.?
Walmart and Target
The two major establishments continue their rivalry through sweet offers, mainly in the form of gadgets, gaming bundles, toys and other Christmas gifts that most people buy during the season. This year, Walmart has announced some of their deals including Samsung 50-inch 4K television for $398 and movies at $1.99.
Target, on the other hand, said they offer the iPad Air 2 for $274 and 30 percent off on their apparels. Meanwhile, Walmart faces its customers? number one question; ?How can you help us get through the checkouts faster?? For the giant retail store, that?s hard to confirm, but their one solution is to start early on Thanksgiving and stay on through for the Black Friday sale. Also, they started implementing their year-long offers in order to lessen the number of people coming to the store during the season.
Meanwhile, the establishment also revealed that novelty items increased in sales by 40 percent this year; giving a clear idea on what people really look for when they arrive at the stores.