One of the Apple Watch?s coolest features is the way it ?taps? users? wrists to get their attention. This is possible thanks to the device?s Taptic Engine which Apple said is capable of giving a ?literal human touch.? However, there seems to be a problem, according to a recent report by The Wall Street Journal (WSJ) indicates that faulty Taptic Engine components by one of the company?s suppliers is slowing down the roll out of Apple?s new smart wearable device
Faulty Taptic Engine
The Cupertino, Ca-based company may have found a key component within the Apple Watch to be defective, according to the WSJ post. Taptic engines supplied by AAC Technologies Holdings, based in Shenzhen, China, have been discovered to “break down over time.” The reports claims that this issue led Apple to discard some Apple Watch models ?that had completed the production phase, a decision that may affect the product?s availability but, on the other hand, also prevented buyers from shoddy devices.
Nonetheless, it?s possible that a number of Apple Watch units with defective Taptic Engines have already reached the market, The Verge noted. The tech site cited the report of Daring Fireball‘s John Gruber mentioning that he received a model with a taptic engine that didn’t function properly.
Apple Watch production delay
As a result, the tech giant will have to limit the product?s availability, WSJ pointed out. Taptic Engines built by Apple’s other supplier, Nidec Corp., reportedly do not manifest the same problem so the company is moving all production over to Nidec. Transitioning to another parts supplier after the primary product has begun is not an overnight process though so it will take time for Nidec to ramp up its production.
This news comes only after a few days since Apple Watch’s official launch. Data from market research firm Slice Intelligence?s data shows that only 22% of those who ordered the device during the preorder period received the watch upon its release.
Last week, Business Insider reported that Apple’s SVP for Retail Angela Ahrendts sent out a video memo to employees suggesting that the Apple Watch roll out might not have gone according to plan. In the said video, the executive acknowledged that employees in many Apple Stores had been bombarded with lots of questions about availability.
Meanwhile, CEO Tim Cook reiterated the fact, during Apple?s recent earnings call, that the company was still able to deliver more watches than it had anticipated at launch. He mentioned that with any new product will take some time to fully ramp.
Photo Credit: ?Apple