When it comes to high-end devices, the Apple vs. Samsung?competition is what comes to the mind, even though the playoff has many worthy OEMs flaunting their devices from across the globe.
For instance, Google offers one of the most-trusted ?Nexus? series known for its stock-Android experience. Not to forget, Huawei made its presence felt by opting to build?Nexus 6P for the search giant. Huawei also has its own line of flagship ?P? series and ?Honor? lineup under its kitty.
Who can forget?Xiaomi, also known as the Apple-of-China? This company packs devices with top-of-the-shelf configurations at an affordable price tag. Following Xiaomi, we have OnePlus that famously goes by the tagline ?flagship killer.?
With so much cut-throat competition around, the famous research firm?Kantar World Panel says Samsung and Apple should forget about each other and start worrying about the other notable OEMs.
Here are the stats to back Kantar?s claim. In the U.S., the three months ending in May 2016 saw Samsung taking over 37 percent of handset sales, while Apple settled for 29 percent. To be specific, the Samsung Galaxy S7 and Galaxy S7 Edge accounted for 16 percent of overall sales. The Apple iPhone 6s and iPhone 6s Plus, on the other hand, accounted for 14.6 percent.
The report also says that among the customers that purchased Samsung devices, five percent of them were using Apple devices prior to switching. However, 14 percent of Apple purchasers reportedly came from those switching from Samsung handsets.
Without any surprise, most of the sales came from customers that are loyal to their respective brands by upgrading them almost every year. The loyal fans of Android and Samsung are quite strong owing to the fact that 88 percent of Apple users and 86 percent of Samsung users would stick to their favorite OEM.
While the Apple vs. Samsung fight is quite visible at the top 10 list of smartphones?across globe, OEMs like LG and Sony have not made significant progress in climbing up the rankings list. The overall sales in the U.S. and the UK have apparently slowed down owing to the lack of new customers and those willing to upgrade.
About other countries, China apparently prefers Apple, Huawei, Samsung and Xiaomi devices. However, just over two years back, Samsung was at the top. ?Loyalty-to-brands? may not be a big deal in China, where customers switch brands as they see fit.
India, on the other hand, is quite an interesting region because the smartphone market is growing at a double-digit pace, while other parts of the world are saturating. In India, the preferred brands include Samsung, Micromax and Xiaomi. Looking at the ample opportunity, both Apple and Huawei have long-term plans for this country.
Kantar concludes the analysis by saying — with dwindling loyalty and slow growth rate, followed by the entry of very promising Chinese OEMs, Apple and Samsung are better off not worrying about each other. Instead, they should focus on finding a way to keep other competitors at bay.
Speaking of upcoming devices, both Samsung and Apple have high-end devices lined up to be released in the coming months. The list includes the?Galaxy Note 7 and?iPhone 7. Google, on the other hand, has two?Nexus 2016 smartphones earmarked for release.