Motorola President Rick Osterloh has defended the company from Apple Senior Vice President of Design Jonathan Ive’s apparent criticism of the?Motorola Maker Tool.
In an interview with?The New Yorker, Ive talked about his views on a certain company?s design strategy. Though the writer, Ian Parker, did not disclose exactly which company Ive was?referring to, Hot Hardware?s Brandon Hill believes the remarks were clearly for Motorola, specifically, the Motorola Maker Tool.
Ive said, ?Their value proposition was ?Make it whatever you want. You can choose whatever color you want.? And I believe that?s abdicating your responsibility as a designer.?
Motorola fires back
Apparently, this did not sit well with Osterloh who is all for giving users the power to choose their own design.
In an interview with BBC, Osterloh said, ?Our belief is that the end user should be directly involved in the process of designing products.?
He added, “And frankly, we’re taking a directly opposite approach to them [Apple].”
Osterloh further explained Motorola?s direction, which simply put, is geared toward providing great mobile experience at reasonable prices.
“We do see a real dichotomy in this marketplace, where you’ve got people like Apple making so much money and charging such outrageous prices. We think that’s not the future,” he said, as quoted by BBC.
It?s a given that Apple?s products are more expensive than other smartphones in the market, so Motorola is focusing on providing users with more choices.
“A great smartphone, and a great mobile internet experience, shouldn’t be an expensive luxury. It should be a simple choice for everyone,” he said.
Apple vs Motorola Prices
Gizmag.com compared the iPhone 6 vs Moto X and according to its verdict on price, though the iPhone 6 seems to be the more superior phone, the Moto X is a good alternative. At almost half the price, Gizmag.com concluded that the Moto X is a pretty good deal.
Check out the price comparison:
- iPhone 6 starts at US$199 on a carrier contract: the Moto X starts at $99.
- Sans a contract, the Moto X is priced at $499 and the iPhone 6 starts at $650.
The comparison proves that Motorola is serious about providing the best possible alternative — not sacrificing quality despite a slight difference in price. But then again, Apple is maintaining its standard, and some users won’t mind spending a little extra on perhaps, the best smartphone out there.
Image source and credits: Apple
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