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Apple Rumored to be Finalizing Design for Siri/Airplay Hardware

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Apple rumored to be finalizing Siri/Airplay Alexa equivalent

The age of digital personal assistants and machine learning is nearly upon us. Every year, more and more devices offer some sort of artificial intelligence or machine learning. Also, every year, these devices tend to become more intelligent than the previous iterations. Just last year, Google also released its version of a digital personal assistant, the Google Home. Now, Apple is rumored to be following the same line of thinking with the Siri digital personal assistant.

When Apple first introduced Siri in 2011, everyone marvelled at the technological breakthrough that Apple managed to achieve. Unfortunately, the Cupertino company somehow managed to drop the ball on the Siri app as it lagged behind newly introduced machine learning apps. Now, Amazon and Google are considered the leading experts in machine learning and artificial intelligence with their respective devices.

There is no denying that Apple misplaced its priorities and focused more on the hardware aspects of the iPhone. Now, the company is trying to play catch-up with Amazon and Google. To make amends, Apple is now rumored to be working on a hardware implementation of Siri and Airplay that will go head to head with Amazon’s Alexa and Google’s Google Home.

Apple rumored to be finalizing Siri/Airplay Alexa equivalent

Amazon Echo Dot featuring Alexa (via

According to the post from Sonny Dickson, a known iOS and iPhone leaker, Apple is now in the stage of finalizing the design for its Alexa and Google Home competitor. He also said that it might run on some form of iOS and will be marketed as a Siri/Airplay device.

Unfortunately, Dickson did not elaborate more on the information. However, it is quite intriguing what Apple might have for an Alexa counterpart.

For some time now, Apple has been improving its Siri app by adding more functionalities to it. The company also filed multiple patent for the app showing various machine learning features including content awareness.

As with anything that is coming from the Internet, this one should be taken with a grain of salt as well. For more tech updates, be sure to check us out at TheBitbag.

Also Read: Samsung, LG Threatened by Apple’s Micro-LED Advancements

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