Apple is reported to be working with NBA star Kobe Bryant. According to 9to5Mac, the Los Angeles Lakers basketball player has been invited by Apple to its Cupertino-based campus over the past weeks. Alongside Bryant, Los Angeles Kings right winger Dustin Brown and an unnamed player from the Boston Red Sox are also said to be testing the capabilities of the iWatch.
The new Apple device is said to have significant fitness components which include fitness monitoring and health tracking. The wearable device will likely be capable of tracking steps taken, calories burned, and heart rate. Apple has also been working on advanced sensors to read a person?s hydration levels, blood pressure, and sweat, and those three components of the body could assist professional athletes during their training exercise, the report says.
Apple has also hired a team of experts who assist in the development of the device. The team includes former Nike fitness consultant Jay Blahnik, who is said to be working directly with the athletes. Another team ?under medical executive Dr. Michael O?Reilly, along with other sleep, health, and sensor experts, is set to work with government regulators and engineers on approving and testing the iWatch.
Former Yves St. Laurent, CEO Paul Deneve and former Burberry CEO and now Senior VP of Apple Retail Angela Ahrendts are also likely to be helping with the marketing strategies, reports say.
The fashion smart watch is rumored to have a rectangular display size between 1.5-inches and 2.5-inches, which will possibly include a usable version of iOS. The wearable watch will be heavily reliant on the iPhone and is designed to share internet connection with the watch.
It is unknown if the Lakers star will sign a marketing deal with Apple, but with his current Nike sponsorship, this all seems to be likely. The professional athletes are said to have signed non-disclosure agreements regarding the testing and the device.
The iWatch is set to be introduced in October and will likely to be launched a few weeks after its introduction.
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