With its work in progress campaign and efforts to establish awareness on the environment’s need for protection, Apple launched a new website and introduced a recycling program that would give customers store credit for old gadgets exchanged.
Apple, with its battlecry, “We want to leave the world better than we found it” said that all of its retail stores are accepting old Apple devices now and if the customer has traded a device that could still be reused, the company will give that customer a store credit in return.
In their ?Get an Apple Store Gift Card for the value of your old device? campaign, Apple said that if the iPhone, iPad, Mac, or PC still has monetary value, then they will have it applied for an Apple Store Gift Card. This gift card can be used for purchases at any Apple Retail Store or the Apple Online Store. However, if the device doesn?t qualify for reuse, Apple will recycle it for free.
In its progress in the environmental campaign, Apple reported that they have recycled more than 421 million pounds of electronic waste.
“We believe we must be accountable for every Apple product at every stage of its use,” Lisa Jackson, Vice President of Environmental Initiatives of Apple said, adding that “At Apple, we continue to put nature at the center of our business and design principles. We aim to create not just the best products in the world, but the best products for the world. We have a long way to go, but we are proud of our progress.
So if you are an Apple device holder and you want to trade them, here?s how to join the ?Get an Apple Store Gift Card for the value of your old device? campaign.
1. Tell us about your device.
Only iPhone, iPad, and Mac or PC desktop and notebook computers qualify for the Apple Reuse and Recycling Program.
2. Get your estimate and ship your device.
Apple contracts with PowerON, who will estimate the fair market value of your product. PowerON will provide convenient prepaid options to package and ship your product to their facility for evaluation.
3. Receive your Apple Store Gift Card.
After a short time, your Apple Store Gift Card will arrive. Use it for purchases at any Apple Retail Store or the Apple Online Store.
(Photo courtesy of http://www.apple.com/environment/finite-resources/)