Apple has long been known as a technological innovator. It has created or helped push creation of new technologies to further its growth. Now, its efforts to become more self-reliant is starting to take shape starting with the micro-LED display.
According to Business Korea, market watchers are warning companies like Samsung and LG as Apple advances on its micro-LED design efforts. As stated in the said article, Apple is now ready to mass produce the said display for use on the Apple Watch Series 3 by the end of the year.
While Apple’s smartwatch market share is still not quite significant, companies like LG is said to lose more than $200 million in revenue if Apple uses the micro-LED. This is due to the fact that at the moment, the OLED displays used on the current and older generation Apple Watches are manufactured by LG.
Another company that is also under threat is Samsung. Currently, the company supplies all the OLED display for the iPhone 8. While the yield for bigger sized micro-LEDs are still low, it is only a matter of time before Apple makes the necessary manufacturing improvements. When that happens, Samsung could potentially lose billions of dollars in revenue from Apple alone.
Apple began its efforts on micro-LED research back in 2015 when it acquired LuxVue. At the time, the display technology is still very new and not a lot of companies know about it. Also, during the early days of the research, most of the efforts were given to improving production yield as this type of display is quite difficult to manufacture. Nevertheless, it seems that all the hard work is finally paying off.
Micro-LED, to those unaware, is the newest type of display technology in the market. It offers better image quality and clarity than a conventional OLED or LCD panel. It also boasts longer lifespan than an OLED as well as being brighter. However, due to its complexity, it is still a bit expensive to mass produce. For more tech updates, be sure to check us out at TheBitbag.