A few months back, Apple announced that it will be starting a manufacturing plant in India with Winstron, one of its contractors. Now, the company has announced that the aforementioned plant is now up and running.
Furthermore, it also said that the first iPhone SE units produced in the said plant will hit stores within a week.
According to The Wall Street Journal, Apple’s Bangalore plant has started producing the first iPhone SEs that are made in India. These phones will be sold locally as a way of gaining access to the Indian mobile phone market. However, it is still unknown at what price point Apple would sell the iPhone SE in the local market. Nevertheless, buyers can expect that phone to fetch a bit lower than the ones sold in the U.S.
The Indian government has asked Apple to maintain a competitive price for its products in India. This is due to the fact that average mobile phone price in the country is somewhere around $150. Unfortunately, there is no way that Apple will drop its price this low, especially if it wants to protect it profit in the long run.
On the other hand, the government hopes that the price difference would around $100 compared to the rest of the market.
In addition to the manufacturing facility, Apple is also planning on starting up its own stores all over the country. The company expects to bridge the supply itself instead of relying on its authorized resellers.
At the moment, it is still unknown if it is only the iPhone SE that will be produced in the India factory. Nevertheless, the model mentioned is probably just the start for the new Apple plant. It could very well be that other iPhone models like the current iPhone 7 and 7 Plus may be manufactured in the said plant, albeit in smaller volumes. As for other products, the question remains that same.
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