Apple is working with IBM to bring some awesome IBM software to Apple?s iOS powered products. Also, as a part of this project, which is ?called IBM MobileFirst for iOS, IBM will be selling iPhones and iPads loaded with the said software suite to its business clients.
“For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.” Tim Cook, Apple?s CEO, stated.
This deal will cover more than a hundred of industry-specific apps and enterprise-solutions that will be natively built-in with iPhones and iPads. This includes cloud services from IBM, AppleCare specifically for enterprise clients, and more.
“We are delighted to be teaming with Apple, whose innovations have transformed our lives in ways we take for granted, but can’t imagine living without. Our alliance will bring the same kind of transformation to the way people work, industries operate and companies perform.” Ginni Rometty, IBM Chairman, President, and CEO stated.
This Apple-IBM cross over ?made-for-business? apps are expected to be released this fall and the following year. They will be targeting industries like healthcare, traveling, banking, telecommunications and more.
For the two giant companies, business is business. For this to work, they decided to put their differences aside. It is no mystery what history has to say to these two companies. They?ve been involved with cases that needed to be settled in court, (Apple ?stealing? IBM exec Mark Papermaster as their new senior vice president of devices hardware engineering in 2012) and other age-long feud between the two, which stretches out way back to 1984. (Check out Apple?s ?1984? commercial, which was obviously meant to aim at IBM and its ?mindless? users)