Apple Acquires Its Third Machine Learning Startup

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Apple Buys Tuplejump

Recent reports revealed that Apple, once again, acquired another startup company to improve its machine learning efforts. According to TechCrunch, the company has secured the Indian-American startup company Tutlejump.

This will be the third on Apple?s machine learning company acquisition. The company took over Perceptio back in 2015 while Turi was just acquired last month.

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Perceptio specializes in developing new techniques in running AI image classification systems on mobile devices. The company boasts minimal use of data, which fits in Apple?s strategy in minimizing usage of customer data. What Apple intends to do is to perform all the processing within the device and only send out minute packets of data to its servers.

On the other hand, Turi provides toolkits that simplify development of machine learning models. These toolkits include model selection, automatic feature engineering, and machine learning visualizations specific to the application. The company has designed apps with artificial intelligence capabilities that are commonly used on functions like recommendations and fraud detection.

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These two machine learning companies rely on ?big data? processing. This is where Tutlejump comes in. The company specializes in big-data management and implementation of simplified processing techniques. It creates tools that make processing of large quantities of data easy to deal with. Tutlejump also developed an open-source project called FiloDB. This project is designed to make use of machine learning concepts and analytics on huge amounts of data in real time.

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The FiloDB and its underlying concept can be used on Apple?s existing cloud services. Among these services are Siri, iTunes, Apple Music, the App Store and the iCloud Drive.

Apart from the aforementioned services, Tutlejump?s technology can further enhance Apple?s machine learning techniques on various operating systems. Features like facial recognition, and the new Portrait mode on the iPhone 7 Plus will benefit from the improvements.

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Apple did not confirm nor deny the news about the acquisition. Instead, in a statement that it released, it said:

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

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