With all of the seriously hilarious products being ?launched? by tech companies this time of the year, this might seem like a hoax?but the Dash Button from Amazon is actually not an April Fool?s joke. The online retail giant is asking their Amazon Prime members to request an invite for the program. Once accepted, they?ll get a set of these branded buttons for free.
The company aims to entice those who find shopping too burdensome with these tiny devices. It works a lot like most e-commerce website?s Buy It Now button, except that the Dash Button will be an actual physical button.
?Place it. Press it. Get it.?
The device is roughly the size of a pack of gum and sports a single large button for ordering the product it?s dedicated to. Pushing it will send an order out to Amazon via Wi-Fi without having to open the Amazon app or website. Like many other ?Internet of Things? gadgets, customers need to authenticate these buttons using their smartphones. Based on what we?ve gathered from reading the company?s description, the Dash Button will remain in an unpowered state, so the battery probably won?t be a concern for some time (perhaps for a year or so) until it goes stale and run out.
Yes, this might sound like a disaster for homes full of mischievous children who will likely press those cute-looking buttons all the time but Amazon already thought about that. The company has put countermeasures for easy order cancellations and to prevent accidental mass orders. Each order sends an email notification so you can cancel from there if necessary. More importantly, it only responds to an initial press that resets once the product is delivered unless you tell it otherwise (through the Amazon app).
The buttons can be mounted using reusable adhesive tape and hooks, which are included in the package, ?for easy access. In an example shown off in Amazon’s video see below), a button placed on a washing machine is used to replenish Tide Pods detergent.
Not a gimmick?
This may sound convenient and all but it could also trap Amazon users into buying particular brands and make it harder for them to discover and choose new (and better) products–this is the sentiment of Max Wolff, chief economist at Manhattan Venture Partners. In an interview with CNBC, Wolff shared, ?The question is, how much is it a gimmick that really busy technophiles go for and how much can you make it a lifestyle product for millions of busy people to streamline their purchase.?
So far, well-known brands such as Whirlpool, Brita, Brother, and lots of others are participating in the Amazon Dash Replenishment Service, the program that makes use of these tiny buttons. This service is slated to be widely available this fall.
Photo & Video Credit: ?Amazon