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AEROPLAN MUSIC STORE Turns Miles Into Music

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Hip Digital Media and Aeroplan Launch a Canadian Loyalty Industry First

Vancouver, CA, September 5, 2007 ? Hip Digital Media, a full-service digital media agency, in partnership with Aeroplan (TSX: AER.UN), Canada?s premier loyalty marketing company, today announced the launch of the AEROPLAN MUSIC STORE allowing members to redeem Aeroplan Miles for digital music.

Hip Digital Media has created a custom branded site, www.aeroplanmusicstore.com, where members can create accounts and download music by redeeming 6,000 Aeroplan Miles for a 50-song Music Code. The AEROPLAN MUSIC STORE allows members to participate in the increasingly popular world of online digital music.

Aeroplan has launched the Fly Away with Michael Bubl? contest to celebrate this exciting addition to its growing list of non-flight rewards. From September 10 ? October 21, one lucky Aeroplan member who redeems their miles for a code to the AEROPLAN MUSIC STORE will be selected to fly to London with a guest to see Canada?s own Michael Bubl? at Wembley Arena. After the concert, the winner and guest will head backstage to meet Bubl?. For contest details, visit www.aeroplan.com/musicstorecontest.

?Hip Digital Media is honoured to partner with Aeroplan. Given our strength in building music properties, we understand the needs for companies to deliver custom branded programs to retain and build their membership base,? says Peter Diemer, Executive Vice President, Strategy & Development, Hip Digital Media. ?The strength of the Aeroplan brand makes the AEROPLAN MUSIC STORE an excellent place to showcase our distribution and marketing services.?

Hip Digital Media has provided over 1 million licensed songs for the AEROPLAN MUSIC STORE from all four major record labels, independent labels and music aggregators such as The Orchard.? The store?s content is available in WMA (Windows Media Audio) and MP3 (MPEG Audio Layer-3); each song shows either a WMA or MP3 graphic next to it for easy identification. Members can download individual tracks or entire albums.

?The AEROPLAN MUSIC STORE is exciting for Aeroplan as it represents our first step into the world of online digital music,? said Craig Landry, Vice President, Member Products and Services, Aeroplan. ?The innovative ability to turn Miles into Music helps Aeroplan deliver on our commitment to uniquely expand our portfolio of rewards to meet the diverse interests of our members.?

The 2007 Digital Music Report, by the International Federation of the Phonographic Industry (IFPI), reveals single track downloads totalled approximately 795 million in 2006, an 89 per cent increase from 2005. The IFPI?s report also suggests consumers are turning to digital music downloads because they offer 24-hour shopping and unlimited shelf space; consumers can get what they want, exactly when they want it.

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