ADT Backs Startup to Expand Home Security through Mobile

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ADT has announced its partnership with startup Life360, a family ? tracking app provider. The home security giant is pushing for a joint development of a subscription ? based security smartphone app, which will be released late this year. The announcement came, following ADT?s initial investment of $25 million to gain a minority ownership stake in the startup.

Perfect Match

Arthur Ordu?a, ADT senior vice president and chief innovation officer, called this joint movement as a ?perfect pairing.? He emphasized the shared vision of both companies in providing families ?peace ? of ? mind, wherever they go. While ADT is looking forward to expanding its home security services outside homes, Life360 seems to be aiming for the opposite.

Chris Hulls, Life360?s founder and chief executive officer, view the joint effort as a great opportunity for the company to further reach into the smart home. This includes anchoring its network with an established home security and automation service provider.

It also means that the startup?s currently offered subscriptions, like roadside assistance, family ? wide geofencing, and 24/7 ?live advisor? access (that helps users through a crisis or contacts authorities on their behalf), will further expand in the near future. Meanwhile, ADT has committed to give the startup access to its own live monitoring network that comes with remote control for home security systems.

New Opportunities for ADT

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The partnership opens up a promising list of new possibilities for ADT, as well. This is because Life360 has its own channel on IFTTT, a well ? known Web automation service. It makes the startup capable of syncing with various online services, as well as with a wide ? range of smart home gadgets, from SmartThings sensors, to Philips Hue LEDs to Belkin WeMo Switches. This capability would help ADT compete with DIY kit providers.

The home security giant revealed its bold strategic moves during the CES2014 last January in Las Vegas. ADT already made partnerships with Ford and McAfee. It also announced its plans to offer its monitoring services to third ? party security providers. These bold moves probably make sense as the home security market is rapidly evolving, gearing ADT into possibly winning over the competition.

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