In celebration of the Summer 2016 Olympics, Adidas is releasing a new limited edition of its Ultra Boost running shoes which drops Wednesday.
The Adidas Ultra Boost ?Medal Pack? based on the Olympic medals – gold, silver and bronze – is set to arrive at select Adidas Running retailers on August 17.
This trio of sneakers are gold, silver and bronze medal-inspired colorways, each of them featuring premium detailing such as genuine leather overlays and shiny metallic heel cups. The gold and bronze colorways of this group use a mostly tonal black Primeknit upper, while the silver style goes all-out with a metallic weave throughout the toe area. The kicks are paired with a leather cage and contrasting white Boost sole unit underneath. Tonal laces then accompany each iteration.
All three ?Olympic? Ultra Boosts will be available from Adidas Running stockists and retailers such as Sneaker Politics on Wednesday for $180 each.
Adidas 3-D Ultra Boost
Adidas also debuts its 3-D-printed Future craft sneakers first seen in October. The sneakers, however, will be available exclusively to Adidas-sponsored Olympic medalists.
The brand announced that Olympic athletes who bring home medals in the Rio Games will be honored with a black colorway of the sneakers, which make use of a Primeknit upper and a 3-D-printed midsole and heel cup. Each recipient?s pair will feature metallic accents on the laces that correspond to the athlete?s respective medal.
Adidas NMD R1 PK Red Apple
Also, the brand is opening a new U.S. flagship store on Spring Street in New York City on August 17 and dropping a new limited edition of Adidas NMD R1 PrimeKnit sneakers. Dubbed as ?NMD Red Apple? in reference to NYC, the shoe sports a bright red Primeknit upper, matching outsole and a highly cushioned Boost sole unit. The NMD?s signature TPU heel tab reads ?NEW YORK? instead of the customary brand with three stripes. The New York City special colorway is due to be limited to a mere 200 pairs, which will be available via the Adidas Confirmed app for $170.
Meanwhile, Nike has also released an Olympic-inspired sneakers last week with new colorways of Air Jordan 31 debuting in ?USA? colorway of red, blue and white. Another Jordan 31 ?Rio? sneakers also debuted last week as part of Jordan Brand?s Rio celebrations featuring greenish tints.