After its incredible success with the limited edition Ultra Boost Uncaged sneakers, Adidas Originals is introducing its Color Boost to other models starting with the NMD line.
Adidas is dropping a limited edition NMD R1 Primeknit in ?Pitch Black? colorway as a first for NMDs and as an inaugural release, only 500 models will be seeded to ?special partners and influencers.? The Pitch Black features an all-black Prime Knit upper construction complete with a black Boost sole, while Onyx shade is splashed across the EVA inserts, the outsole and even the collapsible rear heel support.
Select pair of the sneakers will arrive in an even-more-exclusive seeded package as part of the ?Urban Utility Kit.? The pair of NMD R1 Pitch Black is featured in a blacked-out Rimowa Topas Multiwheel 45L suitcase alongside an all-black colorway accessories from other world-class brands such as a Porter Travel Pouch, a (multee) project Type 2L Matte Black carabiner, an SIGG Traveler Alu Black 1L bottle, and lastly an Adidas Originals NMD black sneaker dust bag.
The Pitch Black will not be made available for public release, so don?t expect it to reach your local store. Fans, however, have a chance to win the exclusive pair through a special Snapchat competition by Adidas Originals. They will need to follow @adidasoriginals on Twitter, Instagram and Snapchat in order to be considered for the competition and follow further instructions.
- A ?Pitch Black? story will go live on Snapchat (@adidasOriginals) at 12 p.m. EST Saturday, July 30. The contest will be live for only 24 hours.
- The story will include a series of hidden numbers, and when the story is completed, fans can piece the numbers together to form a phone number. Once they have that number, they can send a text to it to enter the contest.
- Some 100 entrants will be selected at random once the Snapchat story expires after 24 hours. Winners will receive a pair of the NMD R1 PK ?Pitch Black.?
In related news, the Ultra Boost Uncaged was released in three new colorways that are now available across online and retail stores. Meanwhile, the Rihanna X Puma is dropping another limited edition, the FENTY Fur Slides, beside the already released Creeper Camo sneakers which are still available in some retailers.