As part of the celebration in opening a new U.S. flagship store on Spring Street in New York City on August 17, Adidas is dropping a new limited edition of Adidas NMD R1 PrimeKnit sneakers.
Dubbed as ?NMD Red Apple? in obvious reference to NYC, the shoe sports a bright red Primeknit upper, matching outsole and a highly cushioned Boost sole unit. The NMD?s signature TPU heel tab reads ?NEW YORK? instead of the customary brand with three stripes. The embroidery on the sockliner of each right shoe is numbered 001 to 200 while the left sockliner is embroidered with the number 200.
The New York City special colorway is due to be limited to a mere 200 pairs, which will be available via the Adidas Confirmed app for $170.
The bookings of the select limited edition ?Big Apple? NMD starts August 15 and reservations will be open to all 5 boroughs: Manhattan, Brooklyn, Queens, Staten Island and the Bronx. The lucky few customers will then be invited to pick up pairs of their reserved shoe at the new Adidas Originals Flagship.
The Adidas Originals Flagship Store is located at 115 Spring Street in the SoHo neighborhood of Manhattan and will be open to the public beginning August 17, 2016.
Here?s how to reserve NMD R1 PK ?Big Apple? pair:
How CONFIRMED works:
Step 1: Register for a release by creating an Adidas Originals account and selecting a preferred size.
Step 2: The consumer will receive a push notification when reservations open, then tap the button to check availability of preferred size and size range.
Step 3: When a successful reservation confirmation is received via the app, the consumer will be notified of the time and store pick up location.
Step 4: Go to the designated location to complete purchase and pick up the product.
Adidas Nmd R1 PK ?Red Apple?
Release Date: August 15, 2016
(Only 200 pairs available through Adidas Confirmed)
Where to buy: NYC Adidas Originals
Location: 115 Spring Street
Timings – Monday- Saturday 10 a.m. – 8 p.m. EST, Sundays 10 a.m. – 7 p.m. EST.