Adidas takes their footwear to the next level with the new 3D-Printed Futurecraft Series. The performance footwear division from the famous three stripes makes a step forward into what may be the future of footwear by manufacturing a one of a kind 3D-printed midsole ?that can be tailored to the specific needs of an individual?s foot, according to Highsnobiety.
This innovation from Adidas is part of their ?experimental incubator and open source collaboration project? which they call Futurecraft. The new Futurecraft technology brings Adidas forward into the market of running shoe standards, making Adidas fans ?walk into a store, briefly run on a treadmill, and instantly create a 3D-printed running show using the athlete?s own metrics,? Highsnobiety reports. According to Adidas, creating a flexible, fully breathable carbon copy of the athlete’s own footprint, matching exact contours and pressure points, it will set the athlete up for the best running experience.
?Futurecraft 3D is a prototype and a statement of intent,? Executive board member Eric Liedtke explains. ?We have used a one-of-its-kind combination of process and material in an entirely new way. Our 3D-printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete.?
The sneaker for runners would completely adhere to the runner footprint and match the foot?s exact ?grooves, instep, and contours.? For some runners, it may just well give them the best running experience they will ever have.
?Futurecraft is our sandbox,? Adidas creative director Paul Gaudio shares about the company?s new design. ?It is how we challenge ourselves every day to explore the boundaries of our craft. Driving material and process innovation, bringing the familiar into the future. Marrying the qualities of hand crafting and prototyping with the limitless potential of new manufacturing technologies.?