Listening to the lyrics, it would seem it?s about apologizing to a former lover but the 27-year old British singer says her ?25? album is not like her last.
“I was very conscious not to make?21?again. I definitely wasn’t going to write a heartbreak record ’cause I’m not heartbroken, but I probably won’t be able to better the one I did, so what’s the point? Bit clich?, innit?” she explains to i-D. “Also, how I felt when I wrote?21, it ain’t worth feeling like that again.”
“I was very sad and very lonely. Regardless of being a mum or a girlfriend, I didn’t want to feel like that again,” she shares.
A few days before the release of the song and music video, she posted on social media a short letter to her fans. ?25 is about getting to know who I?ve become without realising,? the letter read.
The meaning behind ?Hello? holds a similar sentiment.
“The song is about hurting someone’s feelings but it’s also about trying to stay in touch with myself, which sometimes can be a little bit hard to do,” she shares. “It’s about a yearning for the other side of me. When I’m away, I really, really miss my life at home. The way that I feel when I’m not in England, is… desperation. I can’t breathe anywhere else.”
She further explains that the lead single is ?about wanting to be at home and wanting to reach out to everyone I’ve ever hurt – including myself – and apologise for it.”
Since the release of the song, the internet has been filled with emotional reactions and rave reviews track and has beaten Taylor Swift?s ?Bad Blood? in terms of most views in 24 hours, racking up 27.7 million views on its first day.