Activision gets the nod for preserving rock and roll music. Who would have ever thought? As long as they keep milking this franchise, they might as well become the new Rock & Roll Hall Of Fame. Here’s the full release:
Rock and Roll Hall of Fame and Museum Announces
New Sponsor, Activision, Publisher of
Videogame Franchise, Guitar Hero®
CLEVELAND (March 6, 2008) – The Rock and Roll Hall of Fame and Museum announced today that Activision, Inc. (Nasdaq: ATVI), the videogame publisher behind the phenomenon, Guitar Hero, has signed on as a new sponsor, supporting the museum’s efforts to collect, preserve and interpret the global impact of rock and roll music.
Activision will sponsor the Cleveland rock museum’s exhibit on some of rock’s most legendary guitarists, which includes artifacts from Johnny Cash, Kurt Cobain, Jerry Garcia, Robbie Robertson and others. In addition, Activision will be an official sponsor of the 2008 Rock and Roll Hall of Fame Induction Ceremony to be held on March 10 in New York City at the Waldorf Astoria.
Visitors to the Rock and Roll Hall of Fame will also be able to rock out to some of their favorite hits while at the Museum in Cleveland. Activision will have a Guitar Hero demo stand for fans to test drive the latest and greatest game for free, beginning with Guitar Hero® III: Legends of Rock.
“We’re incredibly excited about this partnership,” said Steve Dobo, Director of Sponsorships for the Rock Hall. “Activision’s support not only helps us tell the guitar chapter of the rock and roll story, but it also gives our visitors a chance to step onto the virtual stage and kick out some jams while they’re here.”
“Where there’s music, there’s Guitar Hero, and there are countless Rock and Roll Hall of Fame inductees who’ve appeared in Guitar Hero” said Dusty Welch, Head of Publishing for Activision/RedOctane. “We are absolutely thrilled by the opportunity to offer visitors a chance to live out their fantasies by playing tracks from the artists they are paying homage to.”
Each year visitors from 50 states and 100 countries visit the Rock Hall. Since opening its doors to the world in 1995, nearly seven million people have made the pilgrimage to the world’s only Museum devoted to celebrating and preserving the history of rock and roll music.