Activision Announces More Guitar Hero Games

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Just what we needed, more Guitar Hero games. I’m hoping DJ Hero is really good. Talk about milking the cash cow though. Here’s the skinny:



Innovative DJ Hero Game Expected To Transform

How Consumers Engage with Music

New Guitar Hero 5, DJ Hero and Band Hero Expand the Category with
Fun-to-Play Experiences and Innovative New Technologies and Features

Fall Slate Delivers Largest Variety of Music and Hottest Artists

Santa Monica, CA – May 7, 2009 – Activision Publishing, Inc.
(Nasdaq: ATVI) is set to once again
revolutionize how consumers interact with music by releasing three new
titles this fall – DJ Hero(tm), Guitar Hero(r) 5 and Band Hero(tm) –
that will redefine the company’s popular music gaming platform. The
slate will transform the way consumers enjoy and engage with music by
offering the largest variety of music genres, innovative technologies
and new social entertainment experiences for existing fans and millions
of new consumers who previously have not joined Guitar Hero’s global
community of fans.

* The company’s groundbreaking DJ Hero expands Guitar Hero’s
signature social gaming to all-new consumers with the addition of
diverse music genres including hip-hop, R&B, Motown, electronica and
dance. Introducing an all-new innovative turntable controller, DJ Hero
transforms players into DJs who rule the club scene by creating original
mixes of popular songs and music from the world’s most exciting artists
and DJs.

* Letting fans continue to fulfill their rock fantasies, Guitar
Hero 5 features the hottest rock and roll artists today as well as
classic rock bands and gives players an unprecedented level of control
over the way they play the game with the ability to drop in and out of
songs and change band members, instruments and difficulty levels on the

* The franchises’ first E10+ rated console game, Band Hero
delivers an exciting music collection featuring top-40 hits designed to
expand the experience to a new genre and appeal to a broad family
audience who can play together on the guitar, drums, bass and
microphone. The game builds upon Guitar Hero’s easy-to-play,
difficult-to-master signature gameplay and allows novice players and
expert fans to join together on their favorite songs.

“Guitar Hero has made music social again and has become one of the most
popular ways to experience music,” said Dan Rosensweig, President and
Chief Executive Officer of the Guitar Hero franchise. “Today’s fans
enjoy a variety of music and are looking for more ways to engage with
their favorite songs, artists and fellow fans. These games will let
them listen, participate and socialize with music in ways they have
never been able to before.”

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