Aaron Greenberg Responds To Statements Made By Kaz Hirai

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CVG quoted an interview posted in OPM with Sony’s Kaz Hirai. Kaz put the gauntlet down and said that the 360 has no longevity. It’s not often you hear Sony execs laying the cards on the table so I found this very interesting. Here’s a partial quote:

Sony Computer Entertainment’s ever-confident chairman Kazuo Hirai has said that the Xbox 360 “lacks longevity”, and remains certain PS3 will finish on top.

Oh wait, there’s more…

“And unless things go really bad,” added Hirai, “there’s no way that at the end of a life cycle our competition is going to have a higher install base.”

So I did what any good gaming journalist would do and asked Aaron Greenberg to respond to the statements made by Kaz. Here’s what Aaron had to say in response:

This sounds like an old hardware company that’s comfortable with its market position. That complacent attitude is out of touch with where the industry and consumer is today. This generation won’t be won over just hardware specs, but who can out-innovate when it comes to online and software. This is the kind of stuff that’s in our DNA, and frankly moves the console war onto our home court.

I’m confident we will outsell the PS3 throughout the entire generation by providing more innovation and building the best and broadest games library while growing our entertainment experiences on the leading online network. With a U.S. install base lead now of more than 7 million units (according to NPD), I can’t imagine any scenario where the PS3 can catch up with us. In fact, even if you doubled the current PS3 sales and Xbox 360 remained flat, they couldn’t close the gap until 2014.


Wow! Aaron just threw his gauntlet down. I mean he really put it down! This could get interesting. News at 11!

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